Knowing your customer is one of the most important elements of running a successful business. What makes this difficult is that no customer is exactly the same. When companies are forced to create brand messages that appeal to broad ranges of people, they risk not connecting with anyone. A lack of personalization makes customers feel like just a number rather than a valued member of your inner network. They have no hesitations in leaving you for the next best thing when it comes along.
As you’re considering the different options for your company, take into account the benefits of chatting live with customers.