4 Best Practices For a Contact Center In Retail Industry

Whether your retail enterprise relies on outsourced support to assist customers with hassle-free refunds, provide quick answers about shipping status or reassure concerned callers about a product recall, following these four best practices in contact centers for the retail industry will ensure that you have satisfied customers:

A central focus on customer experience

Consumer buying behaviors are driven by the quality of customer service experiences. An extensive report on customer service expectations was done by Gladly in 2017. It found that three-quarters of shoppers are willing to spend more on a product, are more likely to buy again, and often share their experiences with their social circles when they have positive interactions with a company.

A call center’s investment in customer engagement practices attracts loyal, repeat buyers, which improves client profitability. The most successful contact centers for the retail industry promote a customer advocate mentality, stay tuned to customers’ challenges, and are proactive about supporting the overall buying journey. To achieve these goals, it is critical that your contact center has a system in place to collect feedback on each customer’s interaction with their agent.

Provide extensive product training to boost sales

Contact center agents for the retail industry who have deep knowledge about how a company’s products can solve a customer’s problem are well-positioned to capture opportunities for upselling and cross-selling. Investing time and resources into developing agents’ awareness of a company’s product intricacies not only pays off with larger orders but also increases customer satisfaction with the overall experience. This strategy sets agents up for success as well because they have the power to be problem solvers. You can also maximize selling capabilities by making sure agents are aware of promotional campaigns, sales, and discounts. As well as by developing contextual scripts that connect with customers at the most effective moments. 

Develop processes to support PCI compliance 

Protecting customer privacy and safeguarding sensitive card information is an essential concern for contact centers in the retail industry. Protecting a client’s reputation and preventing serious federal fines are of the utmost importance. Contact centers must be adept at the Payment Card Industry (PCI) Data Security Standards. This dictates the capturing, storing, and transmitting of credit and debit card data, as well as who has access to the information.

A PCI-compliant call center invests in robust systems security, employs cybersecurity staff, and develops protocols for security breaches. Contact centers follow best practices for staying PCI compliant. Such as banning personal mobile phones and encrypting data. Every agent must also be knowledgeable about the ‌procedures, extensive checklists, and specific forms that they will use.

Invest in modern communication channels

Retailers must meet their customers where they are. Consumers can access the products they need at any time thanks to the modern mobile device culture. It is critical that your customer support staff is available during lunch breaks, after dinner, or any other off-peak hour when customers reach out. It should be possible for them to reach you on a variety of platforms. Self-help online and IVR tools permit customers to solve many of their own problems. This makes customers feel like you value their precious time. It also reduces the volume of calls pouring into the contact center.

Real-time chat allows agents to answer product questions as website visitors browse products. This allows you to capture a sale before the customer abandons the purchase. Properly managed social media interactions enlist satisfied customers as advocates for your brand. They also thwart any negative attacks from going viral. For this reason, working with experienced contact centers for the retail industry is crucial.

Why Ansafone is the best contact center for the retail industry?

Ansafone Contact Centers is an award-winning BPO provider with 50 years of world-class customer experience and brand care. We are a national call center with omnichannel services, fully equipped to help you with your business and with any special circumstances.

Please request a quote or call 800-510-0514 to learn more about how you can benefit from outsourcing a call center and how we can improve your business. We’re happy to offer insight into what your customers seek from your company’s language offerings and tailored customer solutions.

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